CURRICULUM VITAE
EDUCATION
PHD in PSYCHOLOGICAL AND BRAIN SCIENCES 2013-2019
University of California Santa Barbara, Dept. of Psychological & Brain Sciences
Thesis: Neural Signatures of subjective value, certainty, and choice
Advisor: Dr. Scott Grafton, MD
Committee Members: Dr. Michael Gazzaniga, Dr. Barry Giesbrecht, Dr. Jonathan Schooler
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BA in COGNITIVE SCIENCE with honors 2006-2010
University of California, Berkeley
Focus: Cognitive Neuroscience
Thesis: Using stimulation to investigate the casual relationship between the brain and volition
Advisors: Dr. Rich Ivry, Phd, Dr. Bill Prinzmetal, PhD
CAREER
EVIDATION HEALTH
Lead Data Scientist 2023 - 2024
Senior Data Scientist 2021 - 2023
Data Scientist 2019 - 2021
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Data Science Expertise
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Led analysis and delivery of 10+ decentralized studies commissioned by technology, healthcare, government, and academic organizations as well as internal stakeholders
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Developed advanced statistical models for analysis of multimodal time-series data to characterize physiological and behavioral changes associated with illness, recovery, and other life events.
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Built pipelines for cleaning and preparing wearable (Apple Watch, Fitbit, etc.), survey, and medical data. Tasks included harmonizing data streams, designing and applying quality-control criteria, and scaling processes for datasets exceeding billions of participant-minutes.
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Engineered novel features and metrics for physical activity, sleep, and physiological signals to support studies on health outcomes and digital biomarkers.
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Developed novel methods for visualizing, modeling, segmenting, and characterizing health outcomes in real world data
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Extracted, cleaned, and analyzed months of minute-level wearable device data (e.g., steps, heart rate, sleep), surveys, and lab test data from 10k+ person study populations
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Designed models to quantify and compare the burden of respiratory viral events (COVID-19, flu, RSV) on activity, physiology, and quality of life; applied methodology at US population scale to estimate the public health impact
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Predicted likelihood of individuals seeking medical care for illness given personal characteristics and health experiences
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Product Analytics & Consumer App
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Led product analytics for the Evidation consumer app, where 5+ million members connect wearables, get personalized health insights, and earn rewards for healthy behaviors
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Spearheaded the redesign of Evidation’s consumer app points program to achieve a 40% reduction in operational spend.
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Created segmentation and forecasting models to accurately predict impacts before launch
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Optimized behavioral incentives to encourage members to use app to its potential
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Retained most valuable and active members after launching new program
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Built and maintained dashboards used company-wide to monitor consumer engagement, data ingest and product health, budget spend, A/B testing and campaign performance
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Designed and deployed A/B tests, new app features, content, and incentive programs directly to members to increase engagement, resurrect churned members, and promote healthy behaviors
Strategic Impact​
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Held weekly State of the Data meetings to brief company leadership on our technology and data assets and provide data-driven strategic guidance
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Independently supported a year-long consumer research program of 100,000 Evidation app members including the delivery of 200+ customized reports over a 25 week period. Reduced time to delivery by ~75% by developing tools for automated report creation.
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Authored and co-authored 7 peer-reviewed publications, helping to establish Evidation’s position as a leader in digital health research.
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Information Design & Data Storytelling
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Founded the Data Design initiative
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Created style guides, palettes, and best practices documentation for technical contributors
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Provided consulting for data visualization, data storytelling, and information design
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Prepared external-facing materials (slides, infographics, publication figures, technical documentation) for teams and departments across the organization
Partnerships with Industry and Government
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Owned final delivery of projects with $1M -$20M revenue
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Partnered with teams at leading technology, pharmaceutical and government institutions, including Moderna, Roche, Genentech, Sanofi, AbbVie, and BARDA (US Dept. of HHS).
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Guided collaborators through the remote clinical study lifecycle, to take their studies from their initial concept through study design, data collection, analysis, results delivery, and publication.
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Collaboration and Communication
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Earned a reputation for building rapport, garnering trust, and delivering with excellence to both internal stakeholders and external collaborators
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Collaborated seamlessly across multidisciplinary teams, including engineering, executive, clinical, and regulatory stakeholders - became fluent in the vocabulary and conventions of disparate fields
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Presented findings to external stakeholders, contributing to published guidelines and academic literature.
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Developed reproducible workflows and documentation to ensure data integrity and facilitate knowledge transfer across teams
RESEARCH
GRADUATE STUDENT RESEARCHER 2013-2019
Dr. Scott Grafton's Action Lab & Brain Imaging Center
University of California Santa Barbara, Dept. of Psychological & Brain Sciences
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RESEARCH ASSISTANT & LAB MANAGER 2010-2013
Dr. Laurel Buxbaum's Cognition and Action Lab
Moss Rehabilitation Research Institute, Einstein Hospital, Philadelphia, PA
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UNDERGRADUATE RESEARCH ASSISTANT 2009-2010
Dr. Rich Ivry's Cognition and Action Lab
University of California, Berkeley
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UNDERGRADUATE RESEARCH ASSISTANT 2008-2009
Dr. Bill Prinzmetal's Attention Lab
University of California, Berkeley
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UNDERGRADUATE RESEARCH ASSISTANT summer 2009
Dr. Sharon Thompson-Schill's Language & Memory Lab, advised by Gary Lupyan
University of Pennsylvania
TEACHING
TEACHING ASSOCIATE (Instructor of Record)
Department of Psychological and Brain Sciences, UCSB
PSY123: Cognitive Neuroscience Summer 2016, 2017, 2018
TEACHING ASSISTANT
Department of Psychological and Brain Sciences, UCSB
PSY164sg: Action Intelligence Spring, 2018
PSY3: The Biological Basis of Psychology Summer, 2014; Summer, 2017
PSY7: Introduction to Experimental Psychology Summer, 2015; Summer, 2017
PSY169L: Laboratory in Neuroanatomy Fall, 2016
PSY123: Cognitive Neuroscience Spring, 2015
PSY146: Human Mating Psychology Summer, 2015
PSY103: Introduction to Psychopathology Spring, 2015
PSY118L: Laboratory in Attention Winter, 2014; Winter, 2015
PSY1: Introduction to Psychology Fall, 2013
KAVLI SUMMER INSTITUTE IN COGNITIVE NEUROSCIENCE 2017
Graduate Student Fellow
INTERDISCIPLINARY HUMANITIES CENTER, UCSB 2015-16
Graduate Affiliate Fellow
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NATIONAL SCIENCE FOUNDATION 2015
Graduate Research Fellowship Honorable Mention
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RESEARCH MENTORSHIP PROGRAM, UCSB 2014
Graduate Student Mentor
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MOSS REHABILITATION RESEARCH INSTITUTE 2012, 2013
Educational Funds: Travel Grant
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UC BERKELEY COGNITIVE SCIENCE MAJOR 2009-10
Honors in Undergraduate Studies
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GOLDEN KEY HONORS SOCIETY, UC BERKELEY 2007
Recognition and Invitation
COMMONWEALTH OF PENNSYLVANIA 2006
National Merit Commended Scholar
AWARDS, HONORS,
FELLOWSHIPS
PUBLICATIONS
Mezlini, A. M, Caddigan, E., Shapiro, A.D., Ramirez, E., Kondow-McConaghy, H.M., Yang, J., DeMarco, K., Naraghi-Arani, P., Foschini, L., (2023). Precision recruitment for high-risk participants in a COVID-19 cohort study. Contemporary Clinical Trials Communications, 33, 101113.
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Hunter, Victoria, Shapiro, A.D., Chawla, D., Drawnel, F., Ramirez, E., Phillips, E.A., Tadesse-Bell, S., Foschini, L., Ukachukwu, V., (2023). Characterization of influenza-like illness burden using commercial wearable sensor data and patient-reported outcomes: mixed methods cohort study. Journal of Medical Internet Research, 25, e41050.
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Chawla, D., Benitez, A., Xu, H., Whitehill, V., Tadesse-Bell, S., Shapiro, A.D., Ramirez, E., Scherer, K., Foschini, L., Drawnel, F., (2023). Predictors of seeking care for influenza-like illness in a novel digital study. Open Forum Infectious Diseases, 10(1), ofac675.
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Nestor, B., Hunter, J., Kainkaryam, R., Drysdale, E., Inglis, J.B., Shapiro, A.D., Nagaraj, S., Ghassemi, Marzyeh, Foschini, L., Goldenberg, Anna, (2023). Machine learning COVID-19 detection from wearables. The Lancet Digital Health, 5(4), e182-e184.
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Mezlini, A., Shapiro, A.D., Daza, E.J., Caddigan, E., Ramirez, E., Althoff, T., Foschini, L., (2022). Estimating the burden of influenza-like illness on daily activity at the population scale using commercial wearable sensors. JAMA Network Open, 5(5), e2211958-e2211958.
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Shapiro, A.D., Marinsek, N., Clay, I., Bradshaw, B., Ramirez, E., Min, J., Trister, A., Wang, Y., Althoff, T., Foschini, L., (2021). Characterizing COVID-19 and influenza illnesses in the real world via person-generated health data. Patterns, 2(1), nan.
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Dundon, Neil M, Shapiro, A.D., Babenko, V., Okafor, G.N., Grafton, S.T., (2021). Ventromedial prefrontal cortex activity and sympathetic allostasis during value-based ambivalence. Frontiers in behavioral neuroscience, 15, 615796.
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Shapiro, A.D., Bradshaw, B., Landes, S., Kammann, P., Bois De Fer, B., Lee, W., Lange, R., (2021). A novel digital approach to describe real world outcomes among patients with constipation. NPJ Digital Medicine, 4(1), 27.
Shapiro, A.D. D, Grafton, S.T., (2020). Subjective value then confidence in human ventromedial prefrontal cortex. Plos one, 15(2), e0225617.
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Buxbaum, L.J., Shapiro, A.D., Coslett, H.B., (2015). Reply: Apraxia: a gestural or a cognitive disorder?. Brain, 138(3), e334-e334.
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Barany, D.A., Shapiro, A.D., Lee, T.G., (2015). Multivariate fMRI Approaches to Flexible Sensorimotor Maps in Parietal Cortex. Journal of Neuroscience, 35(34), 11763-11765.
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Kalénine, S., Shapiro, A.D., Flumini, A., Borghi, A.M., Buxbaum, L.J., (2014). Visual context modulates potentiation of grasp types during semantic object categorization. Psychonomic bulletin & review, 21, 645-651.
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Buxbaum, L.J., Shapiro, A.D, Coslett, H.B., (2014). Critical brain regions for tool-related and imitative actions: a componential analysis. Brain, 137(7), 1971-1985.
CONFERENCE
ABSTRACTS
Bradshaw, B., Shapiro, A.D., Landes, S., Bois De Fer, B., Lee, W.-N, Lange, R. Characterizing constipation symptoms and management strategies with digital data: A novel approach to understanding real world outcomes. United European Gastroenterology Week, October 10 - October 14, 2020, Amsterdam, Netherlands.
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Shapiro, A.D., Okafor, G.N., Babenko, V., Bullock, T., Dundon, N.M., Giesbrecht, B., Grafton, S.T. Behavioral and Neural Signatures of the Subjective Value of Pain and Exercise. Annual Meeting of the Cognitive Neuroscience Society, March 23 – March 26, 2019, San Francisco, CA.
Dundon, N.M., Shapiro, A.D., Babenko, V., Grafton, S.T. Motor learning informs model-based computations of context-appropriate risk in the genesis of expertise. Annual Meeting of the Cognitive Neuroscience Society, March 23 – March 26, 2019, San Francisco, CA.
Shapiro, A.D., Dundon, N.M., Okafor, G.N., Grafton, S.T. (2018). Painstaking choices: Distinguishing neural representations of subjective value, conflict, magnitudes, and contextual biases in deterministic decision making with mixed outcomes. Annual Meeting of the Society for Neuroscience, November 3 – November 7, 2018, San Diego, CA.
Asturias, A., Elliott, J.C., Shapiro, A. D., Babenko, V., Grafton, S.T. (2016). Predicting stimulus and response category in a multisensory simulated real world situation with fMRI and EEG. Organization for Human Brain Mapping Annual Meeting, June 25 – June 29, 2017, Vancouver, Canada.
Shapiro, A.D., Volz, L.J., Lee, T.G., Grafton, S.T. (2016). Intentional binding with sustained visual feedback: A paradigm compatible with chronometric TMS. Annual Meeting of the Society for Neuroscience, November 12 – November 16, 2016, San Diego, CA.
Elliott, J.C., Wang, W. Krnavek, D., Asturias, A., Babenko, V., Shapiro, A. D., Connolly, P., Grafton, S.T. (2016). Predicting stimulus and response category in a multisensory simulated real world environment with fMRI and EEG. Annual Meeting of the Society for Neuroscience, November 12 – November 16, 2016, San Diego, CA.
Shapiro, A.D., Kalénine, S., Flumini, A., Borghi, A.M., Buxbaum, L.J. (2013). Effect of visual context on the activation of move- and use-related actions during semantic object processing. Annual Meeting of the Society for Neuroscience, November 9 – November 13, 2013, San Diego, CA.
Buxbaum, L.J., Shapiro, A.D., Coslett, H.B. (2013). Separable components of object-related gesture production in the left hemisphere. Annual Meeting of the Society for Neuroscience, November 9 – November 13, 2013, San Diego, CA.
Watson, C.E., Kington, A.G., Shapiro, A.D., Buxbaum, L.J. (2013). Reduced activation strength of object use actions: evidence from left hemisphere stroke. Annual Meeting of the Cognitive Neuroscience Society, April 13 - April 16, 2013, San Francisco, CA.
Kalénine, S., Buxbaum, L.J., & Shapiro, A.D. (2012). Dissociable representations of action means and outcome: Evidence from stroke. Annual Meeting of the Cognitive Neuroscience Society, March 31 - April 3, 2012, Chicago, IL.
Prinzmetal, W., Landau, A.N., Elwan, D., Shapiro, A.D., Holtz, S. (2009) Voluntary and involuntary attention vary as a function of impulsivity. Fifteenth Annual Meeting of the Cognitive Science Association for Interdisciplinary Learning, July 30 – August 3, 2009, Hood River, Oregon.
Shapiro, A.D., Prinzmetal, W. (2009). Voluntary and involuntary attention vary as a function of impulsivity. California Cognitive Science Conference, May 3, 2009, Berkeley, CA.
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ACADEMIC
TALKS/LECTURES
Lecture: Priceless: Neural representations of certainty and ambivalence in value-based choices 2018
Cognition, Perception, and Cognitive Neuroscience Seminar
Department of Psychological & Brain Sciences, UCSB
Lectures: Action Affordances, Conscious Intention 2018
Action Intelligence (Course PSY163sg), Professor Scott Grafton
Department of Psychological & Brain Sciences, UCSB
Human Brain Dissection Demonstration and Neuroanatomy Lecture 2017
Kavli Summer Institute in Cognitive Neuroscience
Panel Chair: Interdisciplinary Perspectives & Historical Influences 2016
The Humanities, the Neurosciences, and the Brain Conference
Interdisciplinary Humanities Center, UCSB
Lecture: Cognitive Neuroscience of Language 2016
Cognitive Neuroscience (Course PSY123), Professor Scott Grafton
Department of Psychological & Brain Sciences, UCSB
Lecture: Neural mechanisms for perceived agency in action 2015
39th Annual Mini-Conference
Department of Psychological & Brain Sciences, UCSB
Lecture Series: Theoretical & Practical Tutorial in Voxel-Based Lesion-Symptom Mapping 2013
Moss Rehabilitation & Research Institute, Philadelphia, PA
OUTREACH &
PUBLIC LECTURES
REAL-TIME NEUROIMAGING & NEUROSTIMULATION LECTURES & DEMONSTRATIONS 2013-2018
UCSB Brain Imaging Center
- School for Scientific Thought
- Santa Barbara City College NeuroClub
- Laguna Blanca High School Science Research Program
-Undergraduate honors seminars and lab classes
- Counseling, Clinical, and School Psychology Graduate Program
- Granting organizations
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39TH ANNUAL PSYCHOLOGICAL AND BRAIN SCIENCES MINI-CONFERENCE 2016
CONFERENCE CO-CHAIR
Department of Psychological & Brain Sciences, UCSB
PHILADELPHIA SCIENCE FESTIVAL 2012, 2013
Volunteer
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CALIFORNIA COGNITIVE SCIENCE CONFERENCE 2009, 2010
CO-FOUNDER & CO-CHAIR
University of California, Berkeley
COGNITIVE SCIENCE STUDENTS ASSOCIATION 2007-2010
PRESIDENT (2009-10), VICE PRESIDENT (2008-9), TREASURER (2007-8)
THE FRANKLIN INSTITUTE 2005-6
Volunteer Science Presenter
MENTORSHIP
Undergraduate Research and Creative Activities Mentor 2015-2016
(including mentorship of finalist in all-undergraduate research competition)
UCSB Research Mentorship Program 2014
(summer research internship for high school students)
Graduate Student Research Mentor
Alexandra Stump, UCSB undergraduate 10/2018 - 06/2019
Morgan Fitzgerald, UCSB undergraduate 10/2018 - 06/2019
Cepideh Razavi, UCSB undergraduate 01/2018 - 06/2019
Shefali Verma, UCSB undergraduate 09/2017 – 06/2019
Clarissa Marni, UCSB undergraduate 10/2017 – 9/2018
Gold Okafor, UCSB undergraduate & research specialist 05/2015 – 07/2018
Rory Fleming, research specialist 10/2017 – 03/2018
Sydney Smith, UCSB undergraduate 07/2016 - 12/2017
Alex Asturias, UCSB undergraduate & research specialist 07/2014 – 07/2017
Julia Hsueh, UCSB undergraduate 08/2016 – 06/2017
Megan Wong, UCSB undergraduate 03/2016 – 09/2016
Anne Brow, UCSB undergraduate 01/2016 – 06/2017
Kayli Berlin, UCSB undergraduate 03/2015 – 06/2016
Trinity Novak, UCSB undergraduate 09/2014 – 06/2016
Kally Zheng 06/2014 – 08/2014
Dylan Tweed, UCSB undergraduate 01/2014 – 03/2015
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SKILLS/
QUALIFICATIONS
CODING & DATA ANALYSIS
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R tidyverse for data wrangling and summary
lme4, glm, ez, & others for statistics
ggplot2, plotly & custom functions for data visualization
markdown for distribution and instruction
Python pandas and numpy for data wrangling and summarization
StatsModels & scikit-learn for stats & machine learning *currently gaining expertise
seaborn for data visualization
Psychopy & OpenSesame for experimental design, presentation, & data collection
Bash data processing pipelines, managing large data directories
Matlab data summary, stats and Psychtoolbox for experiment administration (previous labs)
SPSS quick and dirty stats (previous labs)
Scheme undergraduate coursework
NEUROIMAGING
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Siemens Imaging data collection (Siemens 3T Magnetom Prisma Fit)
FSL & SPM neuroimaging data pre-processing and statistics (e.g. image processing, brain extraction,
motion correction, ICA, within and between individual registration, GLM stats, ROI queries
ANTS brain extraction, image processing, and brain registration)
Voxbo Voxel-based Lesion Symptom Mapping
EEGlab EEG data analysis (graduate coursework and some research)
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METHODS & EXPERIMENT ADMINISTRATION:
(f)MRI Siemens 3T Magnetom Prisma Fit with 64-channel phased-array head coil
BrainVoyager real-time fMRI (neural activation) analysis and feedback
TMS MAGSTIM and MAG and More stimulators
Brainsight real-time frameless stereotaxic neuronavigation
EEG Brain Products system with 128-channel cap
tDCS MAGstim Eldith DC-stimulator
Eyetracking Eyelink
Patient stroke, corticobasal degeneration, semantic dementia
Populations Brain lesion mapping (tested reliable w/ neurologist Dr. Branch Coslett)
Neuropsychological assessments of apraxia, aphasia, hemispatial neglect
EMG PowerLab 26T recording
LabChart (AD Instruments) real-time visualization
Motion Flock of Birds (Ascension Corp.)
Tracking
RELEVANT CERTIFICATIONS
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American Red Cross Adult CPR/AED last renewal 12/2018
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UC Cyber Security Awareness Fundamentals
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UC Graduate Student Sexual Violence and Sexual Harassment Prevention Training
RELEVANT WORK EXPERIENCE (beyond neuroscience research):
NON-PROFIT OPERATIONS (2009-10)
NATIONAL WRITING PROJECT , BERKELEY, CA
Operations specialist for an educational non-profit organization
MARKETING RESEARCH (2009-10)
RD ASSOCIATES, ARDMORE, PA (and remotely)
Project Manager (Summers of 2007 and 2009), Associate (remotely)
Oversaw and performed interview-based research projects concerning legal compliance of for-profit college recruitment and admissions
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...and others... sold (and ate many) slices at a pizza shop in Berkeley, CA, overnight security in the dorms at Cal, filed paperwork at a dentist's office in Philadelphia, PA, sold hand-made crochet apparel and leather keychains with personalized hand-stamped metal plates on Etsy, endlessly tidied a toy store in Wynnewood, PA
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AFFLILIATIONS
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UCSB Women in Science & Engineering (WiSE) 2016 – current
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American Psychological Association (APS) 2015 – current
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Society for Neuroscience (SfN) 2013 – current
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Cognitive Neuroscience Society (CNS) 2009 – current
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RESEARCH INTERESTS
Cognitive neuroscience; decision making, neuroeconomics; cognition and action; volition, intention, and agency; executive control and inhibition; voluntary and involuntary attention; body schema; motor planning and control; action representations and action semantics; attention, experience and consciousness.