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CURRICULUM VITAE

EDUCATION
EDUCATION

PHD in PSYCHOLOGICAL AND BRAIN SCIENCES                                                                                    2013-2019

University of California Santa Barbara, Dept. of Psychological & Brain Sciences

Thesis: Neural Signatures of subjective value, certainty, and choice

Advisor: Dr. Scott Grafton, MD

Committee Members: Dr. Michael Gazzaniga, Dr. Barry Giesbrecht, Dr. Jonathan Schooler

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BA in COGNITIVE SCIENCE with honors                                                                                                 2006-2010
University of California, Berkeley

Focus: Cognitive Neuroscience

Thesis: Using stimulation to investigate the casual relationship between the brain and volition

 Advisors: Dr. Rich Ivry, Phd, Dr. Bill Prinzmetal, PhD

CAREER
CAREER

EVIDATION HEALTH

     Lead Data Scientist                                                                                                                        2023 - 2024

     Senior Data Scientist                                                                                                                          2021 - 2023

     Data Scientist                                                                                                                                    2019 - 2021

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Data Science Expertise

  • Led analysis and delivery of 10+ decentralized studies commissioned by technology, healthcare, government, and academic organizations as well as internal stakeholders

  • Developed advanced statistical models for analysis of multimodal time-series data to characterize physiological and behavioral changes associated with illness, recovery, and other life events.

  • Built pipelines for cleaning and preparing wearable (Apple Watch, Fitbit, etc.), survey, and medical data. Tasks included harmonizing data streams, designing and applying quality-control criteria, and scaling processes for datasets exceeding billions of participant-minutes. 

  • Engineered novel features and metrics for physical activity, sleep, and physiological signals to support studies on health outcomes and digital biomarkers.

  • Developed novel methods for visualizing, modeling, segmenting, and characterizing health outcomes in real world data

    • Extracted, cleaned, and analyzed months of minute-level wearable device data (e.g., steps, heart rate, sleep), surveys, and lab test data from 10k+ person study populations

    • Designed models to quantify and compare the burden of respiratory viral events (COVID-19, flu, RSV) on activity, physiology, and quality of life; applied methodology at US population scale to estimate the public health impact

    • Predicted likelihood of individuals seeking medical care for illness given personal characteristics and health experiences

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Product Analytics & Consumer App

  • Led product analytics for the Evidation consumer app, where 5+ million members connect wearables, get personalized health insights, and earn rewards for healthy behaviors

  • Spearheaded the redesign of Evidation’s consumer app points program to achieve a 40% reduction in operational spend.

    • Created segmentation and forecasting models to accurately predict impacts before launch

    • Optimized behavioral incentives to encourage members to use app to its potential

    • Retained most valuable and active members after launching new program

  • Built and maintained dashboards used company-wide to monitor consumer engagement, data ingest and product health, budget spend, A/B testing and campaign performance

  • Designed and deployed A/B tests, new app features, content, and incentive programs directly to members to increase engagement, resurrect churned members, and promote healthy behaviors

 

Strategic Impact​

  • Held weekly State of the Data meetings to brief company leadership on our technology and data assets and provide data-driven strategic guidance 

  • Independently supported a year-long consumer research program of 100,000 Evidation app members including the delivery of 200+ customized reports over a 25 week period. Reduced time to delivery by ~75% by developing tools for automated report creation. 

  • Authored and co-authored 7 peer-reviewed publications, helping to establish Evidation’s position as a leader in digital health research.

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Information Design & Data Storytelling

  • Founded the Data Design initiative

  • Created style guides, palettes, and best practices documentation for technical contributors

  • Provided consulting for data visualization, data storytelling, and information design

  • Prepared external-facing materials (slides, infographics, publication figures, technical documentation) for teams and departments across the organization

 

Partnerships with Industry and Government

  • Owned final delivery of projects with $1M -$20M revenue 

  • Partnered with teams at leading technology, pharmaceutical and government institutions, including Moderna, Roche, Genentech, Sanofi, AbbVie, and BARDA (US Dept. of HHS). 

  • Guided collaborators through the remote clinical study lifecycle, to take their studies from their initial concept through study design, data collection, analysis, results delivery, and publication.

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Collaboration and Communication

  • Earned a reputation for building rapport, garnering trust, and delivering with excellence to both internal stakeholders and external collaborators

  • Collaborated seamlessly across multidisciplinary teams, including engineering, executive, clinical, and regulatory stakeholders - became fluent in the vocabulary and conventions of disparate fields

  • Presented findings to external stakeholders, contributing to published guidelines and academic literature.

  • Developed reproducible workflows and documentation to ensure data integrity and facilitate knowledge transfer across teams

RESEARCH
RESEARCH

GRADUATE STUDENT RESEARCHER                                                                                                         2013-2019

Dr. Scott Grafton's Action Lab & Brain Imaging Center

University of California Santa Barbara, Dept. of Psychological & Brain Sciences

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RESEARCH ASSISTANT & LAB MANAGER                                                                                               2010-2013
Dr. Laurel Buxbaum's Cognition and Action Lab

Moss Rehabilitation Research Institute, Einstein Hospital, Philadelphia, PA

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UNDERGRADUATE RESEARCH ASSISTANT                                                                                             2009-2010
Dr. Rich Ivry's Cognition and Action Lab

University of California, Berkeley

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UNDERGRADUATE RESEARCH ASSISTANT                                                                                             2008-2009
Dr. Bill Prinzmetal's Attention Lab

University of California, Berkeley

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UNDERGRADUATE RESEARCH ASSISTANT                                                                                                summer 2009
Dr. Sharon Thompson-Schill's Language & Memory Lab, advised by Gary Lupyan

University of Pennsylvania

TEACHING
TEACHING

TEACHING ASSOCIATE (Instructor of Record)                                                                                      

Department of Psychological and Brain Sciences, UCSB

       PSY123:    Cognitive Neuroscience                                                                            Summer 2016, 2017, 2018

                                                              

TEACHING ASSISTANT                                                                                      

Department of Psychological and Brain Sciences, UCSB

       PSY164sg:  Action Intelligence                                                                                                                           Spring, 2018

       PSY3:          The Biological Basis of Psychology                                                              Summer, 2014; Summer, 2017

       PSY7:           Introduction to Experimental Psychology                                                  Summer, 2015; Summer, 2017

       PSY169L:    Laboratory in Neuroanatomy                                                                                                                Fall, 2016

       PSY123:      Cognitive Neuroscience                                                                                                                    Spring, 2015

       PSY146:      Human Mating Psychology                                                                                                           Summer, 2015

       PSY103:      Introduction to Psychopathology                                                                                                  Spring, 2015

       PSY118L:     Laboratory in Attention                                                                                       Winter, 2014; Winter, 2015

       PSY1:           Introduction to Psychology                                                                                                                 Fall, 2013

AWARDS

KAVLI SUMMER INSTITUTE IN COGNITIVE NEUROSCIENCE                                                                                 2017

Graduate Student Fellow

                                        

INTERDISCIPLINARY HUMANITIES CENTER, UCSB                                                                                         2015-16

Graduate Affiliate Fellow

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NATIONAL SCIENCE FOUNDATION                                                                                                                       2015

Graduate Research Fellowship Honorable Mention

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RESEARCH MENTORSHIP PROGRAM, UCSB                                                                                                       2014

Graduate Student Mentor

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MOSS REHABILITATION RESEARCH INSTITUTE                                                                                         2012, 2013

Educational Funds: Travel Grant

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UC BERKELEY COGNITIVE SCIENCE MAJOR                                                                                                   2009-10

Honors in Undergraduate Studies

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GOLDEN KEY HONORS SOCIETY, UC BERKELEY                                                                                                  2007

Recognition and Invitation

 

COMMONWEALTH OF PENNSYLVANIA                                                                                                                2006

National Merit Commended Scholar

AWARDS, HONORS,
FELLOWSHIPS
PUBLICATIONS
PUBLICATIONS

Mezlini, A. M, Caddigan, E., Shapiro, A.D., Ramirez, E., Kondow-McConaghy, H.M., Yang, J., DeMarco, K., Naraghi-Arani, P., Foschini, L.,  (2023). Precision recruitment for high-risk participants in a COVID-19 cohort study. Contemporary Clinical Trials Communications, 33, 101113.

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Hunter, Victoria, Shapiro, A.D., Chawla, D., Drawnel, F., Ramirez, E., Phillips, E.A., Tadesse-Bell, S., Foschini, L., Ukachukwu, V.,  (2023). Characterization of influenza-like illness burden using commercial wearable sensor data and patient-reported outcomes: mixed methods cohort study. Journal of Medical Internet Research, 25, e41050.

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Chawla, D., Benitez, A., Xu, H., Whitehill, V., Tadesse-Bell, S., Shapiro, A.D., Ramirez, E., Scherer, K., Foschini, L., Drawnel, F.,  (2023). Predictors of seeking care for influenza-like illness in a novel digital study. Open Forum Infectious Diseases, 10(1), ofac675.

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Nestor, B., Hunter, J., Kainkaryam, R., Drysdale, E., Inglis, J.B., Shapiro, A.D., Nagaraj, S., Ghassemi, Marzyeh, Foschini, L., Goldenberg, Anna,  (2023). Machine learning COVID-19 detection from wearables. The Lancet Digital Health, 5(4), e182-e184.

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Mezlini, A., Shapiro, A.D., Daza, E.J., Caddigan, E., Ramirez, E., Althoff, T., Foschini, L.,  (2022). Estimating the burden of influenza-like illness on daily activity at the population scale using commercial wearable sensors. JAMA Network Open, 5(5), e2211958-e2211958.

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Shapiro, A.D., Marinsek, N., Clay, I., Bradshaw, B., Ramirez, E., Min, J., Trister, A., Wang, Y., Althoff, T., Foschini, L.,  (2021). Characterizing COVID-19 and influenza illnesses in the real world via person-generated health data. Patterns, 2(1), nan.

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Dundon, Neil M, Shapiro, A.D., Babenko, V., Okafor, G.N., Grafton, S.T.,  (2021). Ventromedial prefrontal cortex activity and sympathetic allostasis during value-based ambivalence. Frontiers in behavioral neuroscience, 15, 615796.

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Shapiro, A.D., Bradshaw, B., Landes, S., Kammann, P., Bois De Fer, B., Lee, W., Lange, R.,  (2021). A novel digital approach to describe real world outcomes among patients with constipation. NPJ Digital Medicine, 4(1), 27.

Shapiro, A.D. D, Grafton, S.T.,  (2020). Subjective value then confidence in human ventromedial prefrontal cortex. Plos one, 15(2), e0225617.

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Buxbaum, L.J., Shapiro, A.D., Coslett, H.B.,  (2015). Reply: Apraxia: a gestural or a cognitive disorder?. Brain, 138(3), e334-e334.

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Barany, D.A., Shapiro, A.D., Lee, T.G.,  (2015). Multivariate fMRI Approaches to Flexible Sensorimotor Maps in Parietal Cortex. Journal of Neuroscience, 35(34), 11763-11765.

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Kalénine, S., Shapiro, A.D., Flumini, A., Borghi, A.M., Buxbaum, L.J.,  (2014). Visual context modulates potentiation of grasp types during semantic object categorization. Psychonomic bulletin & review, 21, 645-651.

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Buxbaum, L.J., Shapiro, A.D, Coslett, H.B.,  (2014). Critical brain regions for tool-related and imitative actions: a componential analysis. Brain, 137(7), 1971-1985.

ABSTRACTS
CONFERENCE
ABSTRACTS

Bradshaw, B., Shapiro, A.D., Landes, S., Bois De Fer, B., Lee, W.-N, Lange, R. Characterizing constipation symptoms and management strategies with digital data: A novel approach to understanding real world outcomes. United European Gastroenterology Week, October 10 - October 14, 2020, Amsterdam, Netherlands.

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Shapiro, A.D., Okafor, G.N., Babenko, V., Bullock, T., Dundon, N.M., Giesbrecht, B., Grafton, S.T. Behavioral and Neural Signatures of the Subjective Value of Pain and Exercise. Annual Meeting of the Cognitive Neuroscience Society, March 23 – March 26, 2019, San Francisco, CA. 

 

Dundon, N.M., Shapiro, A.D., Babenko, V., Grafton, S.T. Motor learning informs model-based computations of context-appropriate risk in the genesis of expertise. Annual Meeting of the Cognitive Neuroscience Society, March 23 – March 26, 2019, San Francisco, CA. 

 

Shapiro, A.D., Dundon, N.M., Okafor, G.N., Grafton, S.T. (2018). Painstaking choices: Distinguishing neural representations of subjective value, conflict, magnitudes, and contextual biases in deterministic decision making with mixed outcomes. Annual Meeting of the Society for Neuroscience, November 3 – November 7, 2018, San Diego, CA.

 

Asturias, A., Elliott, J.C., Shapiro, A. D., Babenko, V., Grafton, S.T. (2016). Predicting stimulus and response category in a multisensory simulated real world situation with fMRI and EEG. Organization for Human Brain Mapping Annual Meeting, June 25 – June 29, 2017, Vancouver, Canada.

 

Shapiro, A.D., Volz, L.J., Lee, T.G., Grafton, S.T. (2016). Intentional binding with sustained visual feedback: A paradigm compatible with chronometric TMS. Annual Meeting of the Society for Neuroscience, November 12 – November 16, 2016, San Diego, CA.

 

Elliott, J.C., Wang, W. Krnavek, D., Asturias, A., Babenko, V., Shapiro, A. D., Connolly, P., Grafton, S.T. (2016). Predicting stimulus and response category in a multisensory simulated real world environment with fMRI and EEG. Annual Meeting of the Society for Neuroscience, November 12 – November 16, 2016, San Diego, CA.

 

Shapiro, A.D., Kalénine, S., Flumini, A., Borghi, A.M., Buxbaum, L.J. (2013). Effect of visual context on the activation of move- and use-related actions during semantic object processing.  Annual Meeting of the Society for Neuroscience, November 9 – November 13, 2013, San Diego, CA.

 

Buxbaum, L.J., Shapiro, A.D., Coslett, H.B. (2013). Separable components of object-related gesture production in the left hemisphere. Annual Meeting of the Society for Neuroscience, November 9 – November 13, 2013, San Diego, CA.

 

Watson, C.E., Kington, A.G., Shapiro, A.D., Buxbaum, L.J. (2013). Reduced activation strength of object use actions: evidence from left hemisphere stroke.  Annual Meeting of the Cognitive Neuroscience Society, April 13 - April 16, 2013, San Francisco, CA.

 

Kalénine, S., Buxbaum, L.J., & Shapiro, A.D. (2012). Dissociable representations of action means and outcome: Evidence from stroke. Annual Meeting of the Cognitive Neuroscience Society, March 31 - April 3, 2012, Chicago, IL.

 

Prinzmetal, W., Landau, A.N., Elwan, D., Shapiro, A.D., Holtz, S. (2009) Voluntary and involuntary attention vary as a function of impulsivity. Fifteenth Annual Meeting of the Cognitive Science Association for Interdisciplinary Learning, July 30 – August 3, 2009, Hood River, Oregon.

 

Shapiro, A.D., Prinzmetal, W. (2009).  Voluntary and involuntary attention vary as a function of impulsivity.  California Cognitive Science Conference, May 3, 2009, Berkeley, CA.

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ACADEMIC
TALKS/LECTURES
TALKS
OUTREACH
MENTORSHIP
SKILLS / QUALIFICATIONS

Lecture: Priceless: Neural representations of certainty and ambivalence in value-based choices           2018

Cognition, Perception, and Cognitive Neuroscience Seminar

Department of Psychological & Brain Sciences, UCSB                                                                         

 

Lectures: Action Affordances, Conscious Intention                                                                                  2018

Action Intelligence (Course PSY163sg), Professor Scott Grafton

Department of Psychological & Brain Sciences, UCSB                                                                         

 

Human Brain Dissection Demonstration and Neuroanatomy Lecture                                                       2017

Kavli Summer Institute in Cognitive Neuroscience                                                                                  

       

Panel Chair: Interdisciplinary Perspectives & Historical Influences                                                        2016

The Humanities, the Neurosciences, and the Brain Conference

Interdisciplinary Humanities Center, UCSB                 

 

Lecture: Cognitive Neuroscience of Language                                                                                         2016

Cognitive Neuroscience (Course PSY123), Professor Scott Grafton

Department of Psychological & Brain Sciences, UCSB

 

Lecture: Neural mechanisms for perceived agency in action                                                                   2015

39th Annual Mini-Conference

Department of Psychological & Brain Sciences, UCSB                                                                         

       

Lecture Series: Theoretical & Practical Tutorial in Voxel-Based Lesion-Symptom Mapping                    2013

Moss Rehabilitation & Research Institute, Philadelphia, PA     

OUTREACH & 
PUBLIC LECTURES

REAL-TIME NEUROIMAGING &  NEUROSTIMULATION LECTURES & DEMONSTRATIONS                  2013-2018

UCSB Brain Imaging Center

- School for Scientific Thought

- Santa Barbara City College NeuroClub

- Laguna Blanca High School Science Research Program                                                                  

 -Undergraduate honors seminars and lab classes

- Counseling, Clinical, and School Psychology Graduate Program

- Granting organizations

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39TH ANNUAL PSYCHOLOGICAL AND BRAIN SCIENCES MINI-CONFERENCE                                            2016

CONFERENCE CO-CHAIR

Department of Psychological & Brain Sciences, UCSB                                                                         

 

PHILADELPHIA SCIENCE FESTIVAL                                                                                                 2012, 2013

Volunteer

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CALIFORNIA COGNITIVE SCIENCE CONFERENCE                                                                            2009, 2010

CO-FOUNDER & CO-CHAIR                                                                                

University of California, Berkeley 

      

COGNITIVE SCIENCE STUDENTS ASSOCIATION                                                                               2007-2010

PRESIDENT (2009-10), VICE PRESIDENT (2008-9), TREASURER (2007-8)

 

THE FRANKLIN INSTITUTE                                                                                                                    2005-6

Volunteer Science Presenter

MENTORSHIP

Undergraduate Research and Creative Activities Mentor                                                               2015-2016

(including mentorship of finalist in all-undergraduate research competition)

 

UCSB Research Mentorship Program                                                                                                    2014

(summer research internship for high school students)

 

Graduate Student Research Mentor                                                                                                         

           Alexandra Stump, UCSB undergraduate                                     10/2018 - 06/2019

           Morgan Fitzgerald, UCSB undergraduate                                   10/2018 - 06/2019

           Cepideh Razavi, UCSB undergraduate                                        01/2018 - 06/2019

           Shefali Verma, UCSB undergraduate                                          09/2017 – 06/2019

           Clarissa Marni, UCSB undergraduate                                          10/2017 – 9/2018

           Gold Okafor, UCSB undergraduate & research specialist        05/2015 – 07/2018

           Rory Fleming, research specialist                                                10/2017 – 03/2018

           Sydney Smith, UCSB undergraduate                                          07/2016 - 12/2017

           Alex Asturias, UCSB undergraduate & research specialist      07/2014 – 07/2017

           Julia Hsueh, UCSB undergraduate                                              08/2016 – 06/2017

           Megan Wong, UCSB undergraduate                                           03/2016 – 09/2016

           Anne Brow, UCSB undergraduate                                                01/2016 – 06/2017

           Kayli Berlin, UCSB undergraduate                                               03/2015 – 06/2016

           Trinity Novak, UCSB undergraduate                                           09/2014 – 06/2016

           Kally Zheng                                                                                     06/2014 – 08/2014

           Dylan Tweed, UCSB undergraduate                                             01/2014 – 03/2015    

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SKILLS/
QUALIFICATIONS

CODING & DATA ANALYSIS 

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                 R    tidyverse for data wrangling and summary

                        lme4, glm, ez, & others for statistics

                        ggplot2, plotly & custom functions for data visualization

                        markdown for distribution and instruction

        Python  pandas and numpy for data wrangling and summarization

                        StatsModels & scikit-learn for stats & machine learning *currently gaining expertise

                        seaborn for data visualization

                        Psychopy & OpenSesame for experimental design, presentation, & data collection

           Bash   data processing pipelines, managing large data directories

        Matlab   data summary, stats and Psychtoolbox for experiment administration (previous labs)

          SPSS   quick and dirty stats (previous labs)

      Scheme   undergraduate coursework

 

NEUROIMAGING 

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     Siemens   Imaging data collection (Siemens 3T Magnetom Prisma Fit)

 FSL & SPM  neuroimaging data pre-processing and statistics (e.g. image processing, brain extraction,

                       motion correction, ICA, within and between individual registration, GLM stats, ROI queries

          ANTS   brain extraction, image processing, and brain registration)

         Voxbo  Voxel-based Lesion Symptom Mapping

        EEGlab  EEG data analysis (graduate coursework and some research)

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METHODS & EXPERIMENT ADMINISTRATION:

 

          (f)MRI   Siemens 3T Magnetom Prisma Fit with 64-channel phased-array head coil

                         BrainVoyager real-time fMRI (neural activation) analysis and feedback

              TMS   MAGSTIM and MAG and More stimulators

                          Brainsight real-time frameless stereotaxic neuronavigation

               EEG   Brain Products system with 128-channel cap

             tDCS   MAGstim Eldith DC-stimulator

 Eyetracking   Eyelink

        Patient   stroke, corticobasal degeneration, semantic dementia

 Populations   Brain lesion mapping (tested reliable w/ neurologist Dr. Branch Coslett)

                           Neuropsychological assessments of apraxia, aphasia, hemispatial neglect

            EMG   PowerLab 26T recording

                           LabChart (AD Instruments) real-time visualization

        Motion    Flock of Birds (Ascension Corp.)

      Tracking  

 

RELEVANT CERTIFICATIONS

 

  • American Red Cross Adult CPR/AED last renewal 12/2018

  • UC Cyber Security Awareness Fundamentals

  • UC Graduate Student Sexual Violence and Sexual Harassment Prevention Training

 

RELEVANT WORK EXPERIENCE  (beyond neuroscience research):

 

NON-PROFIT OPERATIONS              (2009-10)

NATIONAL WRITING PROJECT , BERKELEY, CA

Operations specialist for an educational non-profit organization

 

MARKETING RESEARCH                  (2009-10)

RD ASSOCIATES, ARDMORE, PA (and remotely)

Project Manager (Summers of 2007 and 2009), Associate (remotely)

Oversaw and performed interview-based research projects concerning legal compliance of for-profit college recruitment and admissions 

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...and others... sold (and ate many) slices at a pizza shop in Berkeley, CA, overnight security in the dorms at Cal, filed paperwork at a dentist's office in Philadelphia, PA, sold hand-made crochet apparel and leather keychains with personalized hand-stamped metal plates on Etsy, endlessly tidied a toy store in Wynnewood, PA

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AFFLILIATIONS

  • UCSB Women in Science & Engineering (WiSE)                               2016 – current

  • American Psychological Association (APS)                                        2015 – current

  • Society for Neuroscience (SfN)                                                            2013 – current

  • Cognitive Neuroscience Society (CNS)                                               2009 – current

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RESEARCH INTERESTS

Cognitive neuroscience; decision making, neuroeconomics; cognition and action; volition, intention, and agency; executive control and inhibition; voluntary and involuntary attention; body schema; motor planning and control; action representations and action semantics; attention, experience and consciousness.

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